November 11, 2008
This will be the last post in my series on local search and higher education. Today I wanted to briefly touch on PPC, also know as Pay Per Click, Google Adwords, or Paid Results. These are the search results posted on the right hand columns of SERPs. Most often, you will see a better ROI using SEO over strictly PPC. Read on...
November 5, 2008
Throughout the past two posts, we have talked about creating specific landing pages on university sites for students searching locally. Creating pages that target local terms is an excellent, and if not the best tactic to to improve conversions. In the case of higher education your goal may be to receive a request for more information or a new student application. Read on...
October 28, 2008
In this week’s post on local search for higher education we are going to take a close look at the top three organic results for “colleges in boston.” This post is part of a 5 part series all about local search marketing for colleges and universities. The first posts discussed localized traffic trends, and the previous post detailed how to optimize Google Maps listings. Read on...
